Pals Favourites
Less Screens, More Play
Tired of screen battles and toys that collect dust?
SmartyPals was made for exactly that. Hands-on activities that spark imagination, encourage independent play, and create little moments of magic. No batteries. No chaos. No guilt.
Magnets that spark imagination - not screen time.
Beautiful play, without the clutter.
Thoughtfully designed to fit seamlessly into your home, this space-saving play solution keeps kids engaged while helping you maintain a calm, organised space you actually enjoy.
-
Screen-free fun
Hands stay busy, brains stay buzzing — no screens, no batteries, no fuss.
-
Hands-on learning
Where little hands learn through doing, not watching.
-
Creativity that grows
Open-ended play that adapts as their imagination expands.
Bundle & Save
Over 30,000+ Pals have loved their playtime
Magnetic Wall Decal
So easy to apply with no bubbles, has stuck really well to the wall even with a lot of rough play and has provided a lot of entertainment while looking good and not taking up any floor space.
Magnetic Wall Decal
Such beautiful quality and so easy to apply! I love that it’s rental-friendly too. My son uses it every single day.
Magnetic Wall Decal
The magnetic wall decal is a game-changer for our playroom! It was super easy to apply, and I love that it's removable and doesn’t damage the walls. My kids are obsessed with moving their magnets around — it keeps them entertained for hours. Such a fun and functional addition to our space. Highly recommend!
Magnet Set
Got this for my son and its the best set.
Magnetic Wall Decal
Since we got the decal - we have been playing non stop! Both my kids absolutely loves it. We went back and got all other accessories haha
Magnetic Wall Decal
Great decal for kids. Keep them engaged and away from screens.
Lola Busy Book
This is such a beautiful book! Highly recommend! I wish there were even more options and name personalisation would be a beautiful touch. Lovely quality.
ALMOST HERE
Every kid needs a pal.
Six personalities, one play wall. Each pal brings their own way of playing — so there's always one your kid will click with.
-
Zupi
The thinker
Curious about everything, everywhere.
-
Luma
The dreamer
Always sketching, always imagining.
-
Mimo
The cheerleader
Big smiles, even bigger energy.
-
Kiri
The calm one
Slow breaths, soft wins.
-
Roko
The spark
A little mischief, a lot of fun.
-
Nali
The kind one
Hearts in hands, always sharing.
Created by Parents Who Get It
We’re here to make parenting feel a little easier and a lot more joyful. SmartyPals was born from the simple idea that kids deserve playful, screen-free moments — and parents deserve toys that look good, last long, and actually work.
